10 tips on opinion articles

An opinion article is an important platform for anyone who wants to contribute to public debate. When writing your article, start from three questions: Who do we want to influence? What do we want them to do? Why does it matter?

1. Connect to current events

Link your message to a topical issue. You might begin with ‘Today…’ and refer to a new government report, a parliamentary debate or a relevant anniversary.

2. Present something new

Introduce a report, survey or new data that sheds light on the issue. Your chances of publication increase if the article has a clear news angle that may also attract attention from other media.

3. Put forward a proposal

Formulate a concrete and compelling proposal for how a societal problem can be addressed. Ensure that the issue is timely, relevant and capable of engaging readers.

4. Start with your message

Open with a headline and introduction that clearly convey your main message. A strong introduction summarises the article in a few sentences, helps the reader understand the issue and presents the author.

5. Emphasise the public interest

Argue from a public-interest perspective, without concealing your own interests, and avoid self-promotion. Explain how the issue affects many people and use concrete examples.

6. Acknowledge differing views

Recognise that there are different perspectives, clarify responsibilities and invite dialogue. In a published exchange, the person who initiated the debate is usually given the opportunity to respond last.

7. Write clearly and simply

Use language that is easy to understand, with concise sentences and clear reasoning. Structure the text in short paragraphs and let your main message run as a common thread throughout the article.

8. Prepare for what comes next

Conclude by summarising your message, calling for action and addressing the reader directly. You may end with a concrete question to the responsible minister or decision-maker.

9. Promote the article widely

Follow up with a press release as soon as the article is published. Share the link on your social media channels, email it to stakeholders and tag relevant individuals or organisations.

10. Prepare quick responses

Draft a questions-and-answers document in advance in case journalists call. View replies and criticism as opportunities to clarify your message and continue the debate.