10 tips on lobbying

Lobbying is about influencing political decisions through dialogue with decision-makers and broader public advocacy. When more voices are heard, public debate becomes more balanced and political decisions better informed.

1. Set a concrete objective

Prioritise among the possible solutions to the problem you have identified and define a clear goal for a political decision. A concrete objective makes it easier for decision-makers to understand your proposal and for you to work in a focused way.

2. Identify the right decision-makers

Determine which elected representatives are responsible for your issue. Also identify civil servants, advisers and other key individuals who influence the process.

3. Map existing positions

Review motions, media statements, party platforms and relevant public commentary to understand different perspectives. Also consider how authorities, interest groups and the wider public approach the issue.

4. Write a report

Compile a report that highlights the key arguments for your proposal. Use it as a basis for meetings with decision-makers and for public advocacy.

5. Formulate your message

Develop a clear core message that answers three questions: What is the societal problem? What is the solution? What is the concrete proposal?

6. Build alliances

Cooperate with other companies, organisations and interest groups that share your objective. Broad support strengthens credibility, particularly if you represent a commercial interest.

7. Present constructive solutions

Be solution-oriented in meetings with politicians and present concrete proposals. Make the discussion constructive by asking questions, listening carefully and reasoning together.

8. Emphasise the public interest

Base your arguments on broader societal benefits. Elected representatives do not make decisions solely to meet the needs of individual organisations.

9. Connect to political priorities

Identify shared interests and show how your proposal can help decision-makers achieve their political objectives. Refer to adopted policy goals when relevant.

10. Provide positive feedback

Show appreciation when politicians advance issues you care about. Positive feedback strengthens engagement and helps you build long-term relationships.