PR Handbook 2025
We believe that good PR is based on taking responsibility, creating trust and contributing to social benefit.
A business that participates in public debate builds its brand, strengthens its corporate culture, deepens its customer relationships, identifies new business opportunities and becomes more attractive as an employer.
You can find out more about some of Westander’s services and read our practical tips below.
Branding
10 tips on branding.
Climate lobbying
10 tips on climate lobbying.
Crisis communication
10 tips on crisis communication.
Corporate culture
7 tips for building a profitable culture of kindness.
Leadership
20 tips for building a culture of feedback.
Lobbying
20 tips on influencing
political decisions.
Media training
20 tips on interviews.
Sustainability communication
10 tips on sustainability communication.
Target group analysis
5 tips on target group analysis.
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Why public debate?
A business that participates in public debate builds its brand, strengthens its corporate culture, deepens its customer relationships, identifies new business opportunities and becomes more attractive as an employer.
About Westander
We do not compete on low price, but on high quality and satisfied clients. Over the past ten years, we have won more customer surveys than any other Swedish PR agency.
Other PR agencies
Are we the right PR partner for you? If not, you should contact another agency. By working with a PR agency, you can strengthen your communication with structure, drive and an external perspective.