PR Handbook
We believe that good PR is based on taking responsibility, building trust and contributing to society.
For more than 25 years, we have made practical PR knowledge freely available through the PR Handbook. Our aim is to lower the barriers to PR and strengthen participation in public debate.
Below, you can explore a selection of Westander’s practical PR guides in English.
10 tips on core values
Patrik Westander
10 tips on crisis communication
Birger Lycken
10 tips on lobbying
Johannes Krunegård
10 tips on media training
Andreas Rolfer Wrangö
10 tips on messaging
Anders Wennerstrand
10 tips on opinion articles
Sara Arborén
10 tips on running a workshop
Jonas Bane
10 tips on shaping public opinion
Emma Stark
10 tips on target group analysis
Frida Blom
10 tips on the brand platform
Johanna Look
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About Westander
Westander is a Stockholm-based PR agency specialising in strategic communication and public affairs. We help clients strengthen their brands and engage constructively in public debate.